So, for our new project we are to pick an existing product that is poorly marketed and create an ad campaign consisting of 3 full page spreads. As a team, we are to come up with the concepts, choose our demographics, and then choose which magazine we want to run our ads in and why. My partner is Britteny Dillon and I must say we work really well together; moreover, I am glad to have two great partners thus far. Today in class we sat around the table as a class and presented our creative briefs. It was really interesting to see what products of my classmates chose to advertise. The products ranged from 409 cleaner to Hawaiian punch so it's good to see their will be a variety. My partner and I chose to create advertising for Wrangler jeans. We chose Wrangler because they are well known but they aren't the number one selling jeans, and they only target a very specific customer, "the cowboy". We definitely want to break them away from their traditional ads and move them into a younger, hip, and risky kind of image. We want to enhance their overall brand and appeal to a new kind of customer. After looking at their previous ads it was very apparent that the European ads were much more daring and different but the ads made for the a United States were only reaching one type of guy, we definitely want to change that for the better.
No comments:
Post a Comment