Well today was the day in which the entire class got to finally post our progress onto the board, have it looked at by the classed, judged, and ultimately critiqued. This is the day when we figured out if our ideas are golden or if they suck. I was really impressed by some of the work I saw and others not so much. I feel that all of the ideas and concepts were strong, but the execution of some wasn't that great. However, I commend all of my classmates because coming up with the idea is the often tines hardest part, well excpet impressing Jimmy of course =). Jimmy had a lot to say about the ad I created which I found very refreshing and helpful. I kind of like the idea that not everyone got my concept right off the bat because that is what I intended. I wanted it to cause discussion, stir up emotion and get the viewer to really dig deep within themselves to try and understand the message. I also found that if they didn't get the image immediately it would cause the reader to scroll down and read the body copy to make the connection. I find that obvious works can tend to be cheesy and unispiring, moreover; they tend not to have an affect on me.
My partner created the pro ad, and for that ad we basically need to start over and focus on one idea and really capture that idea with the image and the title. It was kind of busy, and there was no sense of hierarchy so after the critique we were able to sit and talk and come up with what we feel is a great solution to the problem. I'm looking forward to making the appropriate changes to make both of our ads successul in every aspect.
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